This animation tells the story of what happens when texting while driving. (Wanna dig into that history? Check out this great guide to animation). Animation has a history dating back more than 100 years. What is animation?Īnimation is the broader umbrella term that motion graphics falls under. No matter what industry you’re in, the motion graphics look can make your message more engaging and entertaining. But motion graphics can use that cute and fun style and apply it to more mature topics. Cartoons may come across as too childish for a formal business. The visual style of motion graphics appeals to a wide range of viewers. Just think about how password fields sometimes vibrate or turn red when you enter a wrong password, instantly signalling that you need to try again. A few seconds of motion graphics can clear everything up perfectly. Some ideas (especially big, abstract ones) are hard to explain with words or still images. Think of motion graphics like a visual aid. Motion graphics can illustrate complex ideas visually. Why bother with motion graphics instead of a much cheaper, static infographic? Motion graphics app design by Kid Mindfreak Motion graphics animation usually features shapes, objects or text that are being set in motion. Whether or not there’s a “story” being told is a big determining factor in deciding if you’re dealing with motion graphics or animation. It’s a completely different type of animation. Want to animate characters to bring a children’s fairy tale to life? That’s actually not motion graphics. Motion graphics set shapes and letters in motion. Want the logo on your website to spin around? That’s motion graphics. Want the bars in your graph to rise up for some extra visual flair? That’s motion graphics. Motion graphics takes graphic design that would be otherwise static and gives it animation and movement, usually without following a specific narrative. Motion graphics design by Giaky® What are motion graphics? We’ll also explain when to use which term when talking about motion graphics and animation. In this article, we’ll define motion graphics and explain how it differs from other styles of animation. The terms are often used interchangeably and the distinction is not always completely black and white. Motion graphics focus on giving movement to graphic design elements, but tend to have less of a concrete storytelling aspect than other types of animation. While motion graphics describes moving or animated graphic design, animation is an umbrella term for the whole field of moving imagery, including everything from cartoons to claymation. If you want to get into producing animated videos for your business, you’ve probably asked yourself: What is the difference between animation and motion graphics?
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December 2022
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